By Impact On Net, Manifest Media The film highlights personal wins from a young Olympic-bound boxer…
Read More
21N78E acquires Postcard Media to enhance integrated communication services
By Manifest Media, Ad Gully, Impact On Net, Afaq, Marketing Mind, Exchange 4 Media, Campaign India…
Read More
What’s the Purpose of So Much Purpose?
These days, an ad for a packaged juice can begin with: “In a world that forgets…
Read More
“Dear Algorithm, It’s Not Me. It’s You.”
I didn’t stumble into advertising for a creative high and end up allergic to dashboards.…
Read More
Your Viral Post Called. It’s Feeling Lonely.
Sometimes, you don’t need data to know where this is heading. Open the app, scroll…
Read More
THE OTHER SIDE OF THE FRAME
How we built a campaign that remembered the women history forgot. Remembering The true definition…
Read More
Clickbait Fatigue, Goldfish Guilt, and the Case for a Bigger Pool
If the entire media budget of a brand is laser-focused on the same 2.3 million…
Read More
The Future of Advertising is Half Gut, Half Gremlin
Source: linkedin Somewhere between instinct and algorithm lies the strange, gremlin-filled, beautiful future of advertising.…
Read More
Opinion: Cause without a cause (Part 2)
In the final part of the series, Aditya Dubash speaks about the rise of Conscious…
Read More
Opinion: Cause without a cause (Part 1)
In part one of the opinion series, Aditya Dubash, Group Account Planner at 21N78E Creative Labs…
Read More